
(Note: This post originally appeared on my old blog back in February 2007; I’ve edited and updated it accordingly. I wrote three more installments; one was posted yesterday, and the others will follow over the next two days. Enjoy!)
So I think I may have discovered another big reason why I’ve been so disillusioned with the comic book industry over the past few years. Put simply, I think I may be “growing out” of comics.
When I pick up the latest issue of a comic book, I’ve sometimes found myself caring less and less as to how the story progresses; I already know what’s going to happen. The good guys will suffer some personal anguish, but still win, and the bad guys will escape (or get locked up and escape later) and swear vengeance or some such nonsense. (Or worse, it’ll tie into some company-wide event that will be retconned in a few years anyway.) To examine the aforementioned books in detail: while DC Comics’ current Flash series started out okay, it didn’t last; they killed off one Flash, and now it’s progressing almost identically to the Flash relaunch after Crisis on Infinite Earths in 1987. In other words…there was no need to relaunch it again! Moon Knight was a colossal disappointment; the first storyarc (by novelist Charlie Huston) was focused on shock value and grim-’n'-gritty violence (which has become a replacement for good stories in far too many comics these days; it’s the Grand Theft Auto-ing of the comic book industry, if you will), rather than the character development and mystery that was a hallmark of the previous series. Finally, we’ve got Iron Man. After Warren Ellis’ slapdash “Extremis” tale, the book’s gotten back on track somewhat, but the Civil War tie-ins are still running it into the ground. However, Iron Man himself, who was painted as a “villain” in Civil War, was back to full-time hero status, and even directing S.H.I.E.L.D., with his sins largely forgotten by early 2008. Why? Because that’s when the Iron Man film came out, and Marvel Comics obviously wants moviegoers to pick up the book, along with the extra monthly Iron Man books they’ve created (Marvel Adventures Iron Man, The Invincible Iron Man, and numerous miniseries).
Comics have always been skewed towards a younger audience, though said audience was expanded a bit to the young adult demographic over the last few decades. Lately, however, both Marvel and DC have focused more on the nostalgic crowd by writing the same ol’ shit from the 1980s over and over and over again. And by “nostalgic” I meant fanboys who are perpetually stuck in the past. DC’s Infinite Crisis crossover essentially set the clock back twenty years, which isn’t good; mid-1980s DC books were garbage! That’s why the original Crisis on Infinite Earths came to pass; to clean up the mess! Marvel’s Civil War event was equally pointless; it brought back the colossal fights of the past, but it didn’t have much of a lasting effect, as Secret Invasion will reveal that many characters were secretly Skrulls. I think it’s a perpetual cycle; kids grow up reading this stuff, realize it’s old hat after a decade or two, and move on to other pursuits. New kids replace them, and the process repeats itself.
I’m trying not to repeat myself too much; I’ve already talked at length about my complaints with the current state of the industry, and even made such concerns known in a letter I wrote to Dan DiDio (the current Senior Vice President and Executive Editor at DC Comics). Surprisingly enough, he did read it, according to a letter sent to me by coordinating editor Jann Jones; the letter was also apparently passed around to other editorial staff members. I’m sure it will have zero effect, but I at least made my voice heard. The same can’t be said for 99.9999% of comic fans, who mindlessly buy the same junk repeatedly, and even when they do complain, they still buy the books! It’s like a Pavlovian response. A few bad issues here and there is expected, but when you constantly buy a book that’s sucked for years on end, you’ve got a serious problem. I had such a problem myself with Green Lantern, but I solved it: I’m not buying the book anymore. I refuse to support the atrociously bad writing, and it’s as simple as that. The rest of DC is circling the drain for the same reasons, and I don’t read any books by the publisher anymore.
Another point of contention with the big publishers: the status quo. This guarantees that important characters will never truly die or disappear; they’ll always be resurrected, or retconned, or otherwise reinstated. Look how long The Death of Superman lasted! Superman will always be around, Bruce Wayne will always be Batman, and so on. It’s understandable, of course, but still a growing problem. You’ve got the same stories told over and over; the good guys always win, the bad guys always lose, humanity’s safe. There’s no surprises or innovation in comics anymore, and as I’ve said before, even the big company-wide crossovers accomplish nothing.
Aside from the status quo, the other reason that an overwhelming majority of comics are so bad is because the writing is absolutely terrible, as I’ve discussed before. There’s no rationalization for this; put down the rose-tinted glasses, and listen up. Crap is crap; to quote a friend of mine, “you can’t polish a turd.” This is the kind of stuff that would’ve gotten an “F” in my college writing classes, fer crissake. Even when the big publishers bring in “star power” from films and television to script their books (like Babylon 5 creator J. Michael Straczynski, or Buffy‘s Joss Whedon), far too often we still get horribly written generic plots and clichés, often directly lifted from past issues! Fanboys eat them up, of course, because they just don’t know any better. I’ve been to comic book conventions; when the commonly held stereotype of fat unwashed comic book fanboys represents a majority of the attendees (which in turn makes me the equivalent of Brad Pitt), you know it’s a scary place. These people need a life, but they do indeed make up most of the comic book readin’ public.
Lastly, there’s the absolutely ridiculous price of comics these days. Average price for a comic book: $2.99. Three fucking dollars, for a mere twenty-two pages (or less!) of actual story, and a nearly equal amount of advertisements. The number of ads in books has gone up significantly over the past five to ten years, and it’s consumers that get stung by it. Ads are supposed to drive the costs down, but we’re still getting screwed. Retailers are paying the price, too; more ads means more pages, which means the books weigh more, which means they cost more to ship…and who has to pay for shipping? Your friendly neighborhood comic book store, of course.
Doom and gloom, doom and gloom. Well, all’s not yet lost in the world of sequential art. The proverbial light at the end of the tunnel is twofold: creator-owned projects (like manga), and old comics.
First up, the creator-owned stuff. Manga is the best example of this; the writer and artist (often, they’re one and the same) have complete control over their book. As a result, you get a much better story than the monstrous continuity error-laden stuff found at Marvel or DC. Important characters can get whacked, there’s actual surprises, and clever use of art panels makes for some rather unique tales (especially if you avoid the commonplace fantasy/scifi stuff). Plus, manga’s a much better deal financially; no ads (save for a scant few on the inside covers for other products by the same publisher), and you get over three times the amount of story for the price, on average. Manga anthologies like the Shonen Jump magazine are even better; 300-plus pages of manga for five bucks!
Old comics work for much the same reason; when they were published, many of the clichés that are constantly rehashed nowadays hadn’t been invented yet! Or, if they had, they were still “new” enough to work well within the confines of the publisher’s universe. Also, if you want to know where some characters, stories, and rivalries got their start, where else would you look? Marvel’s Essential line and DC’s Showcase Presents line of trade paperbacks fall into this category; they provide a black-and-white anthology of a few years’ worth of comics, all for under twenty bucks. Considering that some of the rare comics contained within those often sell for a few hundred dollars each, the collections are a pretty solid deal.
I’ve been reading comics for over twenty years now, but sometimes, one just needs to move on and grow up. (Manga and the occasional trade paperback I’ll stick with, for the reasons I outlined above.) Buying overpriced comics won’t get you anywhere in life, after all; I should really focus on a more worthwhile hobby. (Note: I realize my sick video game habit may not qualify as “worthwhile,” but fear not, I’m doing some spring cleaning in that department as well. Not to mention that you get a lot more bang for your buck with video games than you do with comics. $49.99 for a fifty-hour RPG…or a DC Archives hardcover you’ll breeze through in an hour or less? Do the math.)