Seriously, fuck Toys R Us’ ridiculous LEGO® pricing.

If you dig around LEGO®’s official Shop at Home page, all of the items there are sold for the standard manufacturer’s suggested retail price (MSRP). Stores like Target and Wal-Mart sell them for the same price (with Wal-Mart often knocking off a few cents, as per their modus operandi).

Toys R Us, on the other hand, raises the prices of their LEGO® sets by a few dollars. Even worse, the higher the MSRP, the more TRU adds to the price! Sets with an MSRP of $49.99 are regularly priced at $59.99 at TRU. I understand there’s nothing illegal about doing this, but it pisses off consumers. Adding insult to injury are the sets labeled “special edition.” These are usually exclusive to TRU for at least six months; in other words, if you want the set, you’ve got no choice but to pay the added premium!

This kind of behavior only drives fans away. Someone needs to send TRU management a hot steaming dump in a box.