Life in the clouds
May 9, 2011 Books, Culture, Games, Movies, Music, Television No CommentsI’m sure you’ve all heard the term “cloud computing” by now. It’s a fancy way of saying that books, music, videos, and other media will all be stored on a third party server, while your computer or other device accesses them from any location. This naturally makes things incredibly convenient for the end user. Forget your iPod? No worries, just stream your music instead to your phone instead.
Make no mistake; this is the way media is moving forward, and we are powerless to stop it. Unfortunately, it also really sucks. You know me; I’m a fervent proponent of physical ownership over intangible licensing. But the cloud model actually takes things an ominous step further.
With most digital distribution models, you pay to download the content, which may or may not have usage restrictions via DRM. If whoever you purchased it from decides not to offer that content anymore, or worse, closes up shop, you at least have your downloaded copy to enjoy.
Not so with the cloud model. Now, you’re not even paying for the content itself; you’re just paying for access to that content. Which means that whoever’s hosting your library can remove content at their whim. And if they go out of business? Your media is now gone, and there’s nothing you can do about it.
A split between the two models would be best; Amazon’s recently-launched Cloud Player works this way. You can stream stuff all day and night, but it lets you upload your own files and download files purchased through Amazon. Now you can have backups of all of your stuff, and still enjoy it on the go from any Internet-enabled device. (Apple will be launching something similar as part of iTunes.) That kind of setup I don’t have a problem with, and I can only hope it becomes the standard. The only downside is that you have to pay a lot more if you’ve got a large media library, and many of us do.
I know physical media’s on its way out in favor of content providers having much greater control and telling you exactly what you can do with your media, but damn it, I’m going to hold out as long as I can. Hey, if vinyl LPs are still around, I think my CD collection will be safe for quite sometime.
For further reading on this topic, especially as it relates to music, check out the following two pieces by Vince Neilstein over at MetalSucks:
- Amazon Beats Apple and Google to the Cloud, Launches “Cloud Player” Music Streaming Service
- Amazon Cloud Player to Record Labels: “Fuck Off!”
I’d also suggest that you read the comments on those pieces. Aside from the usual Internet flamebait and trolling, there some interesting discussion happening there.






















