Inaction figures
May 23, 2011 Comics, Toys 2 CommentsI really don’t collect action figures anymore. I recently sold off all of my Star Wars figures, and well before that, I ditched most of my comic book figures, too. They were taking up a lot of space, but the primary reason I stopped was cost.
When I was a kid, I could usually pick up an action figure or two with my weekly allowance. They were cheap back then, and not always in terms of manufacturing. They also seemed to come with a lot more accessories, and they actually had action features and more articulation. And the more expensive ones, like the Transformers series? Those were definitely worth saving up for, as they were bigger and better than everything else.
Nowadays, it’s a wonder kids can afford basic figures anymore. Even after adjusting for inflation, today’s figures are preposterously overpriced when you look at what’s actually in the package.
For example, I picked up a few Green Lantern movie toys a few weeks back, which I freely admit I bought just for the included power rings. The basic action figure line consists of toys around 4″ tall, about the same size as a Star Wars or G.I. Joe action figure. And like those other two brands, they retail for $8 or $9, which is fucking ridiculous. The figures are barely articulated, only come with one or two accessories, and you’re expected to shell out nearly a ten spot for them? That really pisses in the fishbowl. Imagine being a parent who needs to buy a stack of ‘em for their kids!
Things get far worse when you get to action figures aimed at the “adult collector.” No, not porn figures, you sick bastards. I’m talking about the larger, often heavily detailed figures smartly aimed at older collectors, who may not even remove them from the packaging. I understand that the cost to produce these figures is naturally higher, but retail pricing around $17 to $20 per figure is not uncommon. They rarely come with accessories, and if they do, it’s usually because the figure absolutely requires it to be accurate; Starman isn’t the same without his Cosmic Rod. (Stop snickering.)
The owner of my local comic book shop hates that he has to charge so much for these figures, but he has little choice. Especially when it comes to comic book shop exclusives (like much of the DC Direct line), he stands to lose a lot of money if he drops the price. Meanwhile, the mass market stuff is just out there to make a quick buck, but it shouldn’t be at the price of kids’ hard-earned cash.















Why do I call them toys of the past? Because I think that if most children got one of those light-up vehicles for their birthday or under the tree for Christmas, they’d be disappointed. 