I saw some action figures from Hellboy II: The Golden Army at my local Toys R Us the other day, and after doing a bit of a double-take, I immediately got very angry. No, not because they were shoved at the end of an aisle to make room for the smorgasbord of Star Wars, Transformers, and WWE figures. It’s because of what was done to the packaging, and the likely reasons why.
The Hellboy II figures are not advertised under the film’s name, you see. Instead of the movie logo, there’s a stylized, shortened version that simply reads HBII. The only place on the package where the full name appears is in some tiny legalese on the bottom of the back. You can see where I’m going with this, but trust me, it gets worse. The action figure of the hero of the film, Hellboy himself? He’s not even called by his proper name. What, pray tell, does the package claim his name is?
“Red.”
No, I’m not fucking with you. You might want to read it twice. Instead of using his actual name, the powers-that-be opted for his nickname/codename. This makes no logical sense, because on the official website, they’re clearly labeled as Hellboy II: The Golden Army figures, and the title character is named correctly.
So why the change? Think really hard, people. Remember, I said the changes make no logical sense. And what’s a longstanding enemy of logic? Self-proclaimed “morality.” I’m guessing that uppity, holier-than-thou parents didn’t want their precious little children to see the word “hell” on a toy package. This is complete and utter bullshit, as there’s no shortage of other products (like video games) that have the ol’ H-E-double-hockey-sticks on them. (Including, of course, the sadly crappy Hellboy games.) Not to mention the fact that television shows have no problem dropping the H-bomb in casual conversation; that often includes cartoons, commercials, and even the evening news! Last but not least, the Hellboy II toys themselves aren’t violent, gory, or anything like that. However, there’s plenty of toys that are rather bloody, and you can find them in the same aisle.
Protecting your child is one thing. Blinding them to the realities of the modern world is another. The word “hell” isn’t harmful; it’s just a word. Grow up and cut your kids some damn slack. Ironically, many of the parents who complain the most about words like “hell” are extremely religious. If that’s not a double standard, I don’t know what is.